Sentimentality towards creativity is hindering the advertising industry’s progress, according to R/GA’s global chief creative officer Nick Law.
Discussing the topic of agile creativity at a session during Cannes Lions Festival of Creativity earlier this week, Law said:
“There’s a romance in Madison Avenue around the industry that prevents it from stepping forward. This idea that we figured it all out in the creative revolution in the early 60s and that we are going to keep hammering that square peg into a round hole is absurd.”
He contrasted the viewpoint with that of Silicon Valley, which he described as being full of “raging Read full story ›
Source: The Drum
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