By Minda Smiley

Mailchimp’s latest campaign strips the jargon out of the typically dull world of marketing automation by explaining that the platform is really just like having a second brain.

The ads feature an eccentric spokesperson who explains the platform’s capabilities in layman’s terms to give viewers a clear understanding of what exactly Mailchimp does. Created by Droga5, the campaign is targeting small business owners who might need help with things like ad retargeting, sending order notification emails and rewarding loyal customers.

In one ad, the spokesperson says that Ricky, the owner of a small business that sells socks and underwear, used Mailchimp’s Read full story ›

Source: The Drum