By Laurie Fullerton

A 40% overall increase in ad spend occurred for major social channels Facebook, Instagram, Twitter and Pinterest this quarter fueled in large part by new targeting capabilities like Pinterest tags and enhanced audience targeting.

Overall, Kinetic Social research saw spending on the platform triple from the second quarter, and increase five times year over year.

At the same time, Kinetic has seen Instagram spending grow to represent 20% of all the money its advertiser clients spend on social media advertising. While this is just one company, it’s still incredibly high and probably a harbinger of where spend could be going Read full story ›

Source: The Drum