By Dr Beau Lotto

Neuroscientist Beau Lotto argues that digital content is meaningless, neither existing fully in the digital world or in the physical. By occupying the space between however, placed in the physical world and accessed through our digital windows, a new meaningful kind of engagement is possible.

Information is meaningless. This is literally true… even at the most basic level of our senses. In fact the light that your eyes detect is wholly inadequate for telling you what to do. This is because it doesn’t come with a set of instructions. This fact, that (sensory) information is wholly ambiguous, is the fundamental challenge Read full story ›

Source: The Drum