The Malaysian Digital Association (MDA) has concluded an assessment of its audience measurement partnerships and widened its offering to the Malaysian digital industry.
The industry trade body has renewed its partnership with Comscore to be the provider of audience currency data, while it’s added an additional layer with the appointment of SimilarWeb to provide data around market insights.
The new offering was agreed upon following a pitch process, decided on by council members of the trade body, across agency, publishers and digital service providers.
MDA president Serm Teck Choon (孙德俊), also country head for Malaysia at CtrilShift, said the new agreements Read full story ›
Source: The Drum
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