Maltesers has rolled out a campaign that shines a spotlight on the inside jokes women have with their friends.
Called ‘Someone Gets It’, Maltesers said it’s a “new creative direction” for the brand which came after it noticed how successful its ads featuring female friendships were.
In 2016, for example, its ad as part of the Channel 4 Diversity Fund featured three women talking about an awkward date while last year’s ‘Look on the Light Side’ campaign again depicted a group of women tackling a variety of subjects – from the menopause to a lesbian talking about the Read full story ›
Source: The Drum
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