Mamas & Papas has opened a specially designed concept store at London’s Westfield White City designed to attract millennials as the retailer continues to implement its turn around plan.
Designed by creative agency Dalziel & Pow provides a digitally-enhanced, full-service shopping experience aimed at tech-savvy 28-35 year olds. The interior is organised into ‘worlds’ based around new parents’ key shopping missions.
It begins with a fashion boutique, featuring curated product bundles, named ‘bundles of joy’, with moving wall projections of digital clouds transforming into animals.
The travel section includes a touchscreen Pushchair Finder, which asks the customer questions about themself, their Read full story ›
Source: The Drum
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