Manchester United have hired former Yahoo and Sony Pictures executive, as their new chief executive of media as the club looks to roll out its international television channel app MUTV.
Lynch will be responsible for overseeing United’s digital media strategy which will include the recently launched MUTV app- a subscription based app for the club’s television channel which will offer fans in165 countries the chance to view match broadcasts.
He will also manage the creation and editorial oversight of Premier League club’s official matchday programme and monthly magazines, as well as the club’s digital Read full story ›
Source: The Drum
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