Marie Curie’s ‘Real Life Stories’ campaign shows the difference its nurses can make to end of life care in a new campaign rolling out ahead of its Great Daffodil Appeal.
Covering TV, radio, and online advertising, the ‘Real Life Stories’ campaign aims to highlight the importance of its nurses by sharing the stories and experiences of those with terminal illnesses who have been cared for by Marie Curie nurses.
The stories in the radio and online ads have been narrated by actor Dominic West and appear in the form of a book extract. Meanwhile the TV spot was narrated by Read full story ›
Source: The Drum
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