By Mark Ritson

It’s July, which means aside from the occasional hot spell and the start of decent cricket, we marketers are about to be deluged by an ocean of talks, tweets and treatises on the importance of creativity and her bespectacled, more reserved brother, innovation.

Blame Cannes. Last week, 13,000 marketers descended on the French Riviera to have the overriding importance of all things creative drummed into them. If proof was needed that Cannes Lions was all about the C word, we need only consult last week’s social media analytics. Apparently, more than half of the messages emanating from the event Read full story ›

Source: Marketing Week