Marketers aren’t getting the most out of their apps according to industry experts speaking at the latest ‘Think with Google Live’ webinar event.
It was the opinion of the panel that marketers across the board were not utilising their apps analytics to the best of their capabilities and closer alignment of stats and push notifications will be needed to see user experience streamlined and, in turn, an increase in profitability.
The ‘Mobile Apps: A New Age of (Re-) Engagement’ session was moderated by the IAB’s John Mew and featured input from David Sandler, global account director at Fetch, creative strategist for Mobile Read full story ›
Source: The Drum
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