By Jenni Baker

Research from Google highlights the importance of having a good privacy strategy and offers advice for brands to help put customers in control of their data.

The internet has reached a critical moment. People are spending more time online than ever before; they want to know that they can browse the web privately; they want to feel in control of the personal data they share with brands; and they expect the services they use to take care of their data to earn their trust.

Brands have a duty to consumers to exceed their expectations around data privacy – or risk Read full story ›

Source: The Drum