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Marketers need to make better mistakes: 7 assumptions holding us back

on Feb 13, 2024 | 0 comments

By Will Green

A fear of making mistakes can often hamper results, says Will Green at Ledger Bennett. Tear up the rulebook, throw caution to the wind – and thank him later.

As the economist George Stigler says, “If you never miss a plane, you’re spending too much time in airports.”

Every decision, in other words, has a downside. But the nature of that downside is up to us. Would you rather miss a flight every couple of years, or spend a lifetime getting to Heathrow three hours early? That’s your trade-off to make. ‘Choose your mistakes’ can be a useful heuristic Read full story ›

Source: The Drum