By Thomas Hobbs

According to a report by Forrester, European online display advertising revenue will grow at 12.1% annually between 2015 and 2020, and will reach €17.7 billion by 2020 — more than double 2014 levels. The UK and Germany alone will represent almost 50% of this growth.

And Forrester advises: “Social ads are display ads more than they are ‘social’ but only 27% of media teams are in charge of social ad budgets, compared with 54% of social teams.

“To move toward a channel-led agnostic display strategy, social advertising should be the remit of media teams to ensure consistency in audience buying and take Read full story ›

Source: Marketing Week