By Sarah Vizard

The move is part of the CAP’s commitment to increase the advice and training support its offers brands in order to cut down on complaints. It is already developing its second course on “misleading” advertising which will likely consists of three modules in total.

Last year the Advertising Standards Authority received 187 complaints about 140 ads in the alcohol sector. Of those, 27 had to be changed or withdrawn.

Already this year, 38 alcohol ads have been complained about with two being banned and another six cases where ads had to be amended.

CAP admits the number of complaints is relatively low but Read full story ›

Source: Marketing Week