Marketing global means thinking local. The world is getting smaller, and brands can market their products all over the world. Physical borders are no longer an obstacle, and consumers have a wealth of goods at their fingertips. However, it’s vital to clearly understand how other countries and regions operate to sell to them successfully.
Access to the internet has spread as individual regions have gained better technology infrastructure, and Southeast Asia, in particular, has seen an explosion in internet penetration. According to a 2019 Google-Temasek report, the Southeast Asia internet economy will be worth US$240 billion by 2025.
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Source: The Drum
Industry News