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Marketing Moment 115: The Martin Agency creates ‘Unskippable’ campaign for Geico

on Jul 18, 2016 | 0 comments

By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by David Slayden, associate professor at the University of Colorado Boulder’s College of Media, Communication and Information & executive director of IXDMA, a graduate degree program.

If you haven’t seen Martin Agency’s Unskippable campaign for Geico, well, I don’t know what to say exactly other than where have you been? It has won a slew of awards and deservedly so. The campaign also had 10 Read full story ›

Source: The Drum