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Marketing Moment 32: Apple changes advertising forever with launch of iPhone in 2007

on Apr 28, 2016 | 0 comments

By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Cindy Stockwell, president of Trilia Media. Below, find out why Apple’s launch of the iPhone in 2007 is her favorite marketing moment.

The launch of the iPhone is a “marketing moment” that is incredibly significant, particularly for those of us in media. This device literally changed our world and our industry.

Smart phone adoption accelerated following this product launch, and in a few short years mobile Read full story ›

Source: The Drum