By Ruben Schreurs

Whoever thinks procurement is a dusty back office function is dead wrong, at least when it comes to marketing procurement. The paradigm of procurement’s role in marketing and media management being toxic and damaging strategic partnerships through radical cost cutting might have been true in the past, but could not be further from the truth based on my experience.

We get to work together with procurement professionals on a daily basis, which has been incredibly interesting as the average willingness to learn and properly understand the category they source is very high. What started happening not too long ago Read full story ›

Source: The Drum