By Webb Wright

Marriott has become an industry pioneer in emergent blockchain-based technologies like NFTs and virtual reality. Here’s what they’ve learned.

In late 2021, as the grip of the pandemic began to slacken, Marriott International was in need of a spark – something that would reignite a passion for travel among an audience that, for much of the previous two years, had been living under lockdown.

It found such a spark in web3. The metaverse – a three-dimensional, interactive virtual ecosystem contain a vast and growing number of specific experiences – is just one manifestation of web3, which, as the name suggests, is Read full story ›

Source: The Drum