Super heroes and inflammatory bowel disease (IBD) might seem like an unlikely duo but Marvel Custom Solutions and Takeda Pharmaceuticals Company have brought the two together in a new campaign to highlight both the daily battles and strength those suffering the disease experience.
The team of Super Heroes – dubbed The Unbeatables – were created by Marvel Custom Solutions with input from a panel of IBD patients from around the globe.
Named Switchback, Rubblerouser, Datawave, Luminaria and Samarium, The Unbeatables appear in a new graphic novel series available online where visitors can also create and share their own Super Hero avatar, take Read full story ›
Source: The Drum
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