By Rowan Kisby
Mary Meeker’s 2017 internet trends report takes some digesting. If length-of-slide-deck is any indication of the state of technology, this year has been a bumper affair.
For many brands, finally beginning to feel that their digital house is in order after years of adapting, the current pace of change might seem overwhelming. But if there’s one thing you take away (once you’ve waded through to slide 355), be convinced that in a world where now-neat ecosystems are under constant attack by the forces of innovation, the key lies, as ever, in the customer and in their experience of your brand.
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Source: The Drum