By Seb Joseph

Mashable is bringing native advertising and commerce together in the hope that the union can expand the reach of its brand.

The media owner is opening the virtual store on its site on Cyber Monday (30 November), which will incorporate Visa’s Checkout Payment service in a native spin on the ecommerce concept.

Ad Age reports that the credit card company is sponsoring the store and its Paypal-style digital payment feature will be the only way people can purchase products, although it does connect to a person’s MasterCard, American Express or Discover credit or debit card.

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Source: The Drum