Mastercard has signed a deal with Riot games to be the first global sponsor of League of Legends, one of the most popular eSports.
The main part of the sponsorship with Mastercard create ‘Priceless experiences’ at three of the eSports major annual events, the Mid-Season Invitational, the All-Star Event, and the pinnacle of all eSports events, the World Championship, as well as online.
Raja Rajamannar, chief marketing and communications officer, Mastercard, said: “Esports is a phenomenon that continues to grow in popularity, with fans that can rival those at any major sporting event in their enthusiasm and energy. Our Read full story ›
Source: The Drum
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