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Maurice Levy named interim CMO of WeWork as part of larger turnaround plan

on Nov 22, 2019 | 0 comments

By Andrew Blustein

WeWork has named Publicis Groupe chairman Maurice Levy interim chief marketing and communications officer as the embattled brand sets a new course toward profitability.

Levy, 77, is one of four new C-suite executives installed by WeWork chairman Marcelo Claure, who apparently addressed staff Friday (22 November) to detail a go-forward plan for the company to be cash-flow positive by 2023.

WeWork, which confirmed Thursday layoffs of 2,400 employees, will apparently re-focus its business around disrupting “the legacy real-estate office space” model, according to a leaked internal presentation.

The co-working company plans to double its locations Read full story ›

Source: The Drum