Cognac brand Courvoisier is about to embark on its biggest-ever marketing campaign as it looks to build bridges with what it perceives to be a lucrative growth sector in the resurgent UK coffee-drinking community.
Owner Maxxium will at the start of October, kick off a marketing campaign it hopes will open an entirely new generation up to cognac, as it seeks growth in the sector to support its portfolio which includes Jim Bean, the Famous Grouse, Teacher’s, Auchentoshan, Bowmore, Japanese Whiskies Hibiki, Yamazaki and Hakushu, Courvoisier cognac, Midori liqueurs and lip-smacking shot-filler, Sourz Apple.
Speaking to The Drum, Johna Penman, head Read full story ›
Source: The Drum
Industry News