By John Glenday

Mazda has named Dino Bernacchi as its incoming chief marketing officer for the US in a move geared toward revamping the car giant’s image as it seeks to move upmarket with a new ‘premium brand vision’.

Bernacchi will assume his new role from 1 May whereupon he will head-up Mazda’s brand communications, a role which will see him overseeing of all aspects of consumer interaction from shopping through to purchase and ownership.

Mazda has been seeking to shed its reputation as a budget brand in order to sell higher priced mid-market models by jazzing up its vehicle range Read full story ›

Source: The Drum