By John Glenday

Snack food brand McCoy’s are hitting our TV screens again to relay news of a £10,000 cash prize on offer for the lucky discoverers of a ‘golden crisp,’ five of which have been secreted away within anonymous bags of ridged crisps.

McCoy’s hope their ‘Win Gold’ ruse, conceived by WCRS, will spark a gold rush in corner shops up and down the land, as snackers dig deep for salty nuggets without damaging their teeth.

To convey the message a TV ad and social film has been produced again starring KP’s everyman hero Thomas who rummages down inside a Read full story ›

Source: The Drum