By Danielle Long

McDonald’s Australia has ended its 12 year relationship with Leo Burnett Sydney and consolidated its creative advertising business with DDB Sydney.

The move brings Australia inline with the US, where the fast food giant severed ties with Publicis’ Leo Burnett to align the agency with Omnicom last August.

DDB has handled McDonald’s creative advertising account for 40 years, however it has shared the business with Leo Burnett since 2004, when the agency was appointed to the roster. Most recently, Leo Burnett handled the McCafe business.

Leo Burnett Sydney CEO Pete Bosilkovski said in a statement, “Over many years we’ve Read full story ›

Source: The Drum