By Seb Joseph

McDonald’s chief brand officer Steve Easterbrook is to replace Don Thompson as president and chief executive of the business.

He will become first Brit to take on the role from March when Thompson will retire after 25 years at the company.

Easterbrook’s promotion sees him assume responsibility for more than 36,000 stores worldwide and some 69 million estimated customers in more than 100 countries per day.

The appointment comes just two years after Easterbrook returned to the business in the same chief brand officer role following a stint as chief executive of Wagamama. Prior to that he was chief executive of Pizza Express.

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Source: The Drum