Pierre Woreczek – the former chief strategy, customer and digital officer at McDonald’s – has joined B&Q-owner Kingfisher in the newly created role of chief customer officer.
Woreczek left McDonald’s after a decade long stint around two months ago, The Drum understands, and will take up the board level position with Kingfisher on 1 March.
Leaning on his experience of brand, marketing, digital and data gathered from his time at the fast food chain Woreczek will help Kingfisher design the customer experience both online and in-store, and integrate customers’ knowledge and insight into the whole customer journey under its ‘One’ Kingfisher plan.
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Source: The Drum
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