The offer ran in advertisements placed in The New York Times and The Chicago Tribune today as well as a dedicated website. It proposed to open a pop-up restaurant for one day with staff from both companies creating and selling an amalgamation of their iconic burgers- McDonald’s Big Mac and Burger King’s Whopper- dubbed ‘The McWhopper’.
Sales would be donated to Peace One Day, a nonprofit group seeking to raise awareness of the International Day of Peace, which was established by the United Nations General Assembly in 1981 for the opening of its annual meeting. The United Nations named 21 September Read full story ›
Source: The Drum
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