McDonald’s has unveiled a new image and “mission” for Ronald McDonald, taking the brand ambassador onto Twitter for the first time.
The fast food company said Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag, although he won’t have his own Twitter handle.
“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, senior vice president, global relationship officer.
“Customers today want to engage with brands in Read full story ›
Source: The Drum
Industry News