The app includes a series of developmental games that help children improve their skills while they experiment and solve challenges. Using the app, kids can perform various activities including build planes, learn musical notes or draw paintings.
The new Happy Studio, developed by R/GA London, will be part of the European Happy Meal programme and first launches today (30 October). The UK release will be in December with further rollouts to 42 countries in Europe completed by January 2016.
Delphine Malvy, McDonald’s global senior director of family marketing and alliances, told Marketing Week that the app provides an opportunity for the brand Read full story ›
Source: Marketing Week
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