Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

McDonald’s takeaway bag becomes minimalistic piece of art

on Dec 15, 2023 | 0 comments

By Amy Houston

McDonald's Norway 0 2

The crafty campaign by Nord DDB Oslo is to promote McDelivery in Norway.

According to McDonald’s, many people living in Norway prefer to eat their burgers and fries either inside the restaurant or in their cars.

But there is another option during the cold winter months for folk living in the Scandinavian country. McDonald’s wants to stress that it’s okay to stay within the comfort of your own home and enjoy a Maccies.

To give a little nudge, the fast food chain has decorated its takeaway bags with a special motif.

The brown paper carriers have been adorned with minimalist-styled shadowy windows Read full story ›

Source: The Drum