Italian restaurant chain Frankie & Benny’s has subverted the inescapable barrage of vegan marketing stunts with a humourous spot featuring an increasingly enraged Meat Loaf refusing a veggie rebrand.
The ad sees the Frankie & Benny’s PR team pitching the artist with a hair-brained scheme to change his name to ‘Veg Loaf’ – all to underline its new vegan menus. Adding to the magic, the creative emulates the original pitch to the artist; Meat Loaf refused to change his name, which in turn, became the focus of the spot.
On the work, from recently launched PR agency Idea Farm Read full story ›
Source: The Drum
Industry News