By Stephen Lepitak

S4 Capital-owned Media Monks is to merge with influencer agency IMA in order to advance is digital marketing offering.

The deal will see the two Amsterdam headquartered companies unify and IMA’s staff of around 85 digital experts aid Media Monks in offering its clients access to what it claims is a network of 40,000 influencers internationally.

Nine-year-old IMA was founded by Emilie Tabor and Maddie Raedts, with chief executive Anneke Schogt joining in 2016. All are understood to be remaining with the agency, whose client list to date has included Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com.

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Source: The Drum