By Ayesha Salim

Consumers want brands to connect with them in less-intrusive ways – which is why having a content strategy is so important, according to Eric Levin, chief content officer at Mediavest Spark.

Speaking in the final instalment of a five-part video series at Cannes Lions, in association with Publicis, Levin reveals how brands can build “better content programs” if they start from the right foundation.

“Brands are constantly looking for ways to connect the dots along the consumer journey – again starting with that strategy and feeding through that amazing creative that’s now possible with content,” he says.

When asked about how content and Read full story ›

Source: The Drum