By Gillian West

March will see the British public introduced to the Ninja Chihuahua, the star of Bahlsen Biscuits £4m campaign to promote new core product ‘Pick Up!’.

Created by Beattie McGuinness Bungay, campaign activity includes TV adverts, social media and guerrilla tactics all featuring the mysterious Ninja Chihuahua.

The new launch hopes to become synonymous with the brand mascot and the strapline ‘Chocolate that demands respect’ which will be revealed in a national TV advertising push between 1 and 30 March across multiple stations, including prime viewing slots such as Coronation Street, Emmerdale, 8 out of 10 cats, Alan Carr Chatty Man Read full story ›

Source: The Drum