By Audrey Kemp

Monsters from the new VR role-playing video game invade NBA games, The Game Awards and other real-world events through BBDO New York’s reality-bending creative.

Asgard’s Wrath 2, a new role-playing game (RPG) developed by Sanzaru Games for Meta Quest virtual reality headsets, is being promoted through a multichannel campaign that brings the beasts of Norse mythology into the real world.

Asgard’s Wrath 2, which officially launched Friday, follows antagonist Loki, a trickster god who unleashes chaos across realms through cosmic portals. Gaming website IGN recently lionized the new game as “a landmark game-changer that only comes around once in a Read full story ›

Source: The Drum