By Tony Connelly

MGM Resorts International has partnered with McCann and PHD as it looks to push the scale of the brand ahead of new projects expected next year.

Following a competitive review global marketing services company McCann will serve as MGM’s advertising agency while PHD have been chosen as the media agencies of record.

Both will develop integrated and strategic marketing campaigns for MGM Resorts’ portfolio of brands and will begin work in 2016. They are expected to focus on MGM’s corporate brand which includes both the International locations and the Las Vegas destinations such as the Bellagio and the MGM Grand.

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Source: The Drum