By Webb Wright

The initiative includes a new video spot celebrating Kathrine Switzer – the subject of a famous photograph taken during the 1967 Boston Marathon.

Beer brand Michelob Ultra has announced a campaign aimed at supporting female and non-binary runners.

The campaign – launched in partnership with the Women’s Sports Foundation, a not-for-profit devoted to promoting access to athletic programs for women – includes a video spot that recreates an iconic (and somewhat haunting) photo captured during the 1967 Boston Marathon: Kathrine Switzer, the first woman to ever enter the famous marathon, is being accosted by an angry official who is trying to Read full story ›

Source: The Drum