By Gillian West

Global media agency network Mindshare is to help its clients make collaborative and adaptive decisions across their paid, owned and earned marketing in real-time with the launch of data infused ‘war room’ – The Loop.

Already operation in the US and used by the likes of Unilever and Jaguar The Loop is a physical room with further Loops set to be opened in Austria, China, France, Germany, India, Ireland, Mexico, the Netherlands, Poland, Singapore, Turkey, the UK and the agency’s worldwide office in London.

Nick Emery, global CEO of Mindshare, explained: “The Loop is different because it’s about cultural change Read full story ›

Source: The Drum