The below is written by Ashely Deibert, VP of Marketing, iQ Media, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).
4 Reasons Advertisers Will Increase Their Traditional TV Investments in 2017
The transformation and fragmentation of TV over the last decade has caused more than a few headaches for the advertising industry. Accustomed to a broadcast model that was at once disproportionately in their favor, advertisers are now challenged with getting in front of viewers who are Read full story ›
Source: The Drum
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