By Daniel Klaus

The below is written by Daniel Klaus, President, Airtime, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).

Snap’s recent $3 billion initial public stock offering represents a watershed moment in mobile communications. It’s proof that mobile media platforms creating exciting and engaging forms of self-expression can catch on like wildfire, and potentially win over Wall Street. Snapchat’s cachet with millennials and generation Z has captivated major media companies and advertisers, who have found a platform for Read full story ›

Source: The Drum