The launch of MMX Multi-platform is set to beef up comScore’s measurement of mobile audiences in Indonesia, as comScore revealed Indonesians’ digital habits.
This development follows comScore’s appointment as online audience measurement partner for Indonesia’s advertising trade bodies.
“We are committed to bringing robust solutions to Indonesia, and are delighted to announce the introduction of mobile panel data which will enable more granular insights into audiences and their content consumption across smartphones and tablets,” said Joe Nguyen, senior vice president, Asia Pacific at comScore.
“Audience measurement in today’s evolving mobile and multi-platform environment is challenging. The industry needs trusted, unduplicated measurement Read full story ›
Source: The Drum
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