Mobile shopping set new records on Black Friday, according to IBM, accounting for accounting for nearly 60 percent of all online traffic, an increase of 14.8 percent over 2014. Meanwhile, mobile sales tipped 40 percent of all online sales coming from mobile devices, an increase of 23.8 per cent year on year.
Last year’s wide-spread reports of fights in aisles over discounted items and the vast majority of retailers promising that websites had been improved to handle the influx of bargain hunters meant that this Black Friday was already widely tipped to woo online rather high street shoppers.
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Source: The Drum
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