The final quarter of 2015 saw a drastic surge in mobile ad blocking according to new data from GlobalWebIndex.
In the three months leading up to 31 December 2015, 36.7 per cent of mobile users said they have blocked ads on their mobile within the last month, feeding concerns in the industry that a solution is required to curb the trend and serve more web users with ads again.
On desktop computers, between Q4 2014 and Q4 2015, ad block use was up by more than ten per from 27.5 per cent to 38.3 per cent.
The firms data indicates that “it’s younger Read full story ›
Source: The Drum
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