Chinese consumers will spend more time on their mobile devices than watching TV this year, according to new research from eMarketer.
The research reveals adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, which will account for 41.6% of their daily media time.
The figure, which is up 11.1% over last year, sees mobile usage overtake TV usage in China, which dropped 2%. eMarketer predicts adults will spend 32 minutes per day watching TV in 2018 accounting for 39.8% of daily media time.
Digital video viewing is one of the key driver of increased mobile time, Read full story ›
Source: The Drum
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