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Moneysupermarket is outspending mortgage providers on their terms in paid search

on Mar 31, 2017 | 0 comments

By Danielle Gibson

Price comparison site Moneysupermarket is spending more on mortgage keywords in search engines than lenders such as Halifax and HSBC.

A study by Kantar Media’s AdGooroo, which examined Google’s desktop activity on the top 100 non-branded mortgage related search terms by paid search ad spend, showed MoneySupermarket as the biggest spender, with £97,000, for January and February 2017.

Yet it wasn’t the most effective, as Halifax’s campaign pulled in the most consumer clicks, 151,000, on its ads during the period and HSBC proved the most efficient campaign of all top 20 advertisers in the study Read full story ›

Source: The Drum